---
title: "Schema.org"
title_en: "Schema.org"
description: "Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.)."
description_en: "Schema.org is the shared vocabulary for web structured data."
summary_en: "Schema.org is the shared vocabulary for web structured data."
direct_answer_en: "Schema.org is the shared vocabulary for web structured data."
url: "https://growing-brands.de/glossar/schema-org"
type: "glossary"
kind: "glossary"
language: de-DE
updated_at: "2026-08-31T18:00:00+00:00"
---

# Schema.org

## English Abstract

Schema.org is the shared vocabulary for web structured data.

## Quick Answer (EN)

Schema.org is the shared vocabulary for web structured data.

## Key Takeaways (EN)

- Typen müssen zur sichtbaren Aussage passen.
- Place-Schema hilft Regionsseiten.

## English Summary

Schema.org is the shared vocabulary for web structured data. Related Growing Brands entities: json-ld, structured-data, entity.


## Quick Answer

**Schema.org:** Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).

> Zitierfähigkeit entsteht, wenn Definition, Struktur und klare nächste Schritte zusammenkommen.
> Steve Baka

## Key Takeaways

- Typen müssen zur sichtbaren Aussage passen.
- Place-Schema hilft Regionsseiten.

## Definition und Kontext

Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).

Im Growing-Brands-Wissensgraph ist **Schema.org** eine Glossareintrag mit internen Verknüpfungen zu Themen und verwandten Begriffen. Siehe auch [Knowledge Graph](/themen/knowledge-graph)-Modul und die Hauptthemen [Website-Modernisierung](/themen/website-modernisierung) sowie [GEO & AI-Sichtbarkeit](/themen/geo-ai-sichtbarkeit).

## Verwandte Entities

- [JSON-LD](/glossar/json-ld)
- [Strukturierte Daten](/glossar/structured-data)
- [Entity](/glossar/entity)

## Quellen

- [GEO & AI-Sichtbarkeit](https://growing-brands.de/themen/geo-ai-sichtbarkeit) — Growing Brands; Hauptthema für GEO/AIO/AEO-Begriffe.
- [Website-Modernisierung](https://growing-brands.de/themen/website-modernisierung) — Growing Brands; Hauptthema für Stack-/SEO-Begriffe.

## FAQ

### Was bedeutet Schema.org?

Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).

### Warum ist Schema.org für Website-Modernisierung relevant?

Weil Growing Brands Websites so aufbaut, dass Google und KI-Systeme Inhalte verstehen und zitieren können — Schema.org ist Teil dieses Fachvokabulars.

## Related

- [JSON-LD](https://growing-brands.de/glossar/json-ld)
- [Strukturierte Daten für GEO](https://growing-brands.de/themen/structured-data-geo)
- [Organization Schema](https://growing-brands.de/glossar/organization-schema)
- [LocalBusiness Schema](https://growing-brands.de/glossar/localbusiness-schema)
- [Strukturierte Daten](https://growing-brands.de/glossar/structured-data)
- [Entity](https://growing-brands.de/glossar/entity)
- [FAQPage Schema](https://growing-brands.de/glossar/faqpage-schema)

## Inline Entity Mentions

- [[entity:knowledge-graph]] → https://growing-brands.de/themen/knowledge-graph
- [[entity:website-modernisierung]] → https://growing-brands.de/themen/website-modernisierung
- [[entity:geo-ai-sichtbarkeit]] → https://growing-brands.de/themen/geo-ai-sichtbarkeit
- [[entity:json-ld]] → https://growing-brands.de/themen/json-ld
- [[entity:structured-data]] → https://growing-brands.de/themen/structured-data
- [[entity:entity]] → https://growing-brands.de/themen/entity

## Strukturierte Daten

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://growing-brands.de/#website",
      "url": "https://growing-brands.de",
      "name": "Growing Brands",
      "description": "Wir modernisieren bestehende Unternehmenswebsites — schneller, klarer und besser lesbar für Suche und KI. Inhalte bleiben. Ab 500 €.",
      "publisher": {
        "@id": "https://growing-brands.de/#organization"
      },
      "inLanguage": "de-DE"
    },
    {
      "@type": "Organization",
      "@id": "https://growing-brands.de/#organization",
      "name": "Growing Brands",
      "legalName": "Growing Brands",
      "url": "https://growing-brands.de",
      "logo": "https://growing-brands.de/brand/logo.png",
      "email": "info@growing-brands.de",
      "telephone": "+49 152 25317285",
      "sameAs": [
        "https://stevebaka.de",
        "https://www.linkedin.com/in/steve-baka/",
        "https://www.mallorca-expats.de"
      ],
      "areaServed": [
        {
          "@type": "Country",
          "name": "DE"
        },
        {
          "@type": "Country",
          "name": "AT"
        },
        {
          "@type": "Country",
          "name": "CH"
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Glöckelsberg 13/2",
        "postalCode": "76669",
        "addressLocality": "Bad Schönborn",
        "addressCountry": "DE"
      },
      "founder": {
        "@id": "https://growing-brands.de/#person"
      }
    },
    {
      "@type": "Person",
      "@id": "https://growing-brands.de/#person",
      "name": "Steve Baka",
      "jobTitle": "Gründer, Growing Brands",
      "url": "https://stevebaka.de",
      "email": "steve@growing-brands.de",
      "telephone": "+49 152 25317285",
      "sameAs": [
        "https://stevebaka.de",
        "https://www.linkedin.com/in/steve-baka/",
        "https://www.mallorca-expats.de",
        "https://geo-seo-aio.de"
      ],
      "worksFor": {
        "@id": "https://growing-brands.de/#organization"
      },
      "knowsAbout": [
        "Website-Modernisierung",
        "Generative Engine Optimization",
        "AI Search",
        "WordPress Migration",
        "Knowledge Graph",
        "Lokale Sichtbarkeit D-A-CH"
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://growing-brands.de/glossar/schema-org#webpage",
      "url": "https://growing-brands.de/glossar/schema-org",
      "name": "Schema.org — Glossar | Growing Brands",
      "description": "Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).",
      "isPartOf": {
        "@id": "https://growing-brands.de/#website"
      },
      "about": {
        "@id": "https://growing-brands.de/glossar/schema-org#main"
      },
      "breadcrumb": {
        "@id": "https://growing-brands.de/glossar/schema-org#breadcrumb"
      },
      "dateModified": "2026-08-31T18:00:00+00:00",
      "inLanguage": "de-DE"
    },
    {
      "@type": "DefinedTerm",
      "@id": "https://growing-brands.de/glossar/schema-org#main",
      "name": "Schema.org",
      "headline": "Schema.org",
      "alternateName": "Schema.org",
      "description": "Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).",
      "abstract": [
        {
          "@value": "Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.).",
          "@language": "de"
        },
        {
          "@value": "Schema.org is the shared vocabulary for web structured data.",
          "@language": "en"
        }
      ],
      "url": "https://growing-brands.de/glossar/schema-org",
      "inLanguage": [
        "de-DE",
        "en"
      ],
      "datePublished": "2026-08-31T18:00:00+00:00",
      "dateModified": "2026-08-31T18:00:00+00:00",
      "author": {
        "@id": "https://growing-brands.de/#person"
      },
      "publisher": {
        "@id": "https://growing-brands.de/#organization"
      },
      "mainEntityOfPage": {
        "@id": "https://growing-brands.de/glossar/schema-org#webpage"
      },
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          ".gb-direct-answer",
          ".gb-faq-answer"
        ]
      },
      "encoding": {
        "@type": "MediaObject",
        "encodingFormat": "text/markdown",
        "name": "English direct answer",
        "text": "Schema.org is the shared vocabulary for web structured data."
      },
      "citation": [
        "https://growing-brands.de/themen/geo-ai-sichtbarkeit",
        "https://growing-brands.de/themen/website-modernisierung"
      ],
      "mentions": [
        {
          "@type": "Thing",
          "name": "JSON-LD",
          "alternateName": "JSON-LD",
          "url": "https://growing-brands.de/glossar/json-ld"
        },
        {
          "@type": "Thing",
          "name": "Strukturierte Daten für GEO",
          "alternateName": "Structured data for GEO",
          "url": "https://growing-brands.de/themen/structured-data-geo"
        },
        {
          "@type": "Thing",
          "name": "Organization Schema",
          "alternateName": "Organization schema",
          "url": "https://growing-brands.de/glossar/organization-schema"
        },
        {
          "@type": "Thing",
          "name": "LocalBusiness Schema",
          "alternateName": "LocalBusiness schema",
          "url": "https://growing-brands.de/glossar/localbusiness-schema"
        },
        {
          "@type": "Thing",
          "name": "Strukturierte Daten",
          "alternateName": "Structured data",
          "url": "https://growing-brands.de/glossar/structured-data"
        },
        {
          "@type": "Thing",
          "name": "Entity",
          "alternateName": "Entity",
          "url": "https://growing-brands.de/glossar/entity"
        },
        {
          "@type": "Thing",
          "name": "FAQPage Schema",
          "alternateName": "FAQPage schema",
          "url": "https://growing-brands.de/glossar/faqpage-schema"
        },
        {
          "@type": "Thing",
          "name": "Knowledge Graph",
          "alternateName": "Knowledge graph",
          "url": "https://growing-brands.de/themen/knowledge-graph"
        },
        {
          "@type": "Thing",
          "name": "Website-Modernisierung",
          "alternateName": "Website modernization",
          "url": "https://growing-brands.de/themen/website-modernisierung"
        },
        {
          "@type": "Thing",
          "name": "GEO & AI-Sichtbarkeit",
          "alternateName": "GEO and AI visibility",
          "url": "https://growing-brands.de/themen/geo-ai-sichtbarkeit"
        }
      ],
      "inDefinedTermSet": "https://growing-brands.de/glossar"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://growing-brands.de/glossar/schema-org#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Startseite",
          "item": "https://growing-brands.de/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Themen",
          "item": "https://growing-brands.de/themen"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Schema.org",
          "item": "https://growing-brands.de/glossar/schema-org"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://growing-brands.de/glossar/schema-org#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Was bedeutet Schema.org?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Schema.org ist das Vokabular für strukturierte Daten im Web (Organization, Service, FAQPage, Place u. a.)."
          }
        },
        {
          "@type": "Question",
          "name": "Warum ist Schema.org für Website-Modernisierung relevant?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Weil Growing Brands Websites so aufbaut, dass Google und KI-Systeme Inhalte verstehen und zitieren können — Schema.org ist Teil dieses Fachvokabulars."
          }
        }
      ]
    }
  ]
}
```